Case Studies

I was contracted to assist with a Simply Pop field marketing strategy for the holidays.I worked with the Field Marketing Manager to design these postcards that would be offered at product sampling booths in Denver, CO. The guests would write a note and address them to their friends and family to be mailed at no cost to them. This accomplished around 2,000 organic referrals and gave guests a positive perception of the newly launched brand, associating the brand with the holidays and community.

This was an assignment to update and optimize the UX for an in-app survey. I was able to increase response as well as completion rates by over 20% with these updates.

We were tasked to increase the conversion rate, and these are some outliers that performed well over the control letter. Anyone who has worked in Direct Mail already knows how hard it is to get someone to just open an envelope, so we tested many different strategies to accomplish that. Then the issue was conveying information well and keeping it visually interesting enough to make a viewer curious. We had great success standing out in mailboxes full of noise.

The problem to solve with the SoFi social media space was we were in the process of promoting a new financial services brand and needed to stand out in a flooded market.

We accomplished this in a market saturated with rate led ads through thumb-stopping, strange, hyper-realistic creative that would peak someone's curiosity. This was done by shaping creative and messaging for each level of the funnel with mobile optimized compositions.

The results were that we contributed to paid social acquisition growth with ever-increasing click-through rates during 549%+ member expansion over my time managing the creative on the client. By reframing messaging around outcomes rather than rates, and standardizing a format optimized for quick iteration, we increased paid social performance across multiple campaign waves and demographics. The work balanced compliance, clarity, and conversion proving that disciplined creative thinking can drive measurable impact in high-growth fintech environments without being stale and boring.

I wanted to create an app that would combine the ease of dating apps with a food delivery app. The benefits of the dating app swipe increased the ease of helping a user who is indecisive about what food they are craving. Please click the link in the info to view. There is a log in page but you can put it in any info, it's just to show the experience. Feel free to play around with it, it's very interactive.