SoFi Direct Mail Campaign

We were tasked to increase the conversion rate, and these are some outliers that performed well over the control letter. Anyone who has worked in Direct Mail already knows how hard it is to get someone to just open an envelope, so we tested many different strategies to accomplish that. Then the issue was conveying information well and keeping it visually interesting enough to make a viewer curious. We had great success standing out in mailboxes full of noise.